35 Days To Digital Transformation in a QSR

We partnered with the Chief Experience Officer to shape a comprehensive role persona (ideal candidate profile). We outlined not only specific technical sklillsets required but key strategic, leadership, change management, and external thought leadership capabilities. This was essential to anchor our search and develop the right Go-to-Market strategy.

We focused our search on industries adjacent to QSR including hospitality, retail, and financial services / fintech. We targeted firms that had previously executed an impactful digital transformation to drive customer engagement and loyalty.

Why? Given our direct expertise in leading global transformations, we strongly believe that looking outside enables:

• Fresh perspectives on innovation (e.g. AI based personalization)
• Credible experience with digital transformation and building loyalty
• Integration of technology that prioritizes the customer
• New ideas on driving operational efficiency.

We leveraged our network, including candidates from prior searches, for the search. Within 24 hours of beginning the search, we identified 75+ viable candidates and initiated outreach.

We targeted passive CX transformation leaders, valuing innovation and transformation capabilities with a focus on omni-channel experiences. It was important that any candidate we presented had a track record of moving the needle on CX and brand loyalty.